By Ehrenberg A.S.C.   Goodhardt G.J.   in European Journal of Marketing

ISSN:0309-0566|2|3|200-205

Emerald Group Publishing Ltd‎(1968)‎

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By Hammond Kathy   Ehrenberg A.S.C.   Goodhardt G.J.   in European Journal of Marketing

ISSN:0309-0566|30|12|39-49

Emerald Group Publishing Ltd‎(1996)‎

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