By Wagner William B.   Gopalakrishna Srinath   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|16|7|540-552

Emerald Group Publishing Ltd‎(2001)‎

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By Gopalakrishna Srinath   Roster Catherine A.   Sridhar Shrihari   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|25|4|241-248

Emerald Group Publishing Ltd‎(2010)‎

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