By Aurand Timothy W   Gorchels Linda   Bishop Terrence R   in Journal of Product and Brand Management

ISSN:1061-0421|14|3|163-169

Emerald Group Publishing Ltd‎(2005)‎

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By Judson Kimberly M.   Aurand Timothy W.   Gorchels Linda   in Journal of Marketing for Higher Education

ISSN:0884-1241|16|1|97-114

Routledge Ltd‎(2006)‎

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