By Goss Benjamin D.   Jubenville Colby B.   Orejan Jaime   in Journal of Marketing for Higher Education

ISSN:0884-1241|16|2|105-134

Routledge Ltd‎(2007)‎

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By Roy Donald P.   Goss Benjamin D.   Jubenville Colby B.   in International Journal of Sport Management and Marketing

ISSN:1475-8962|8|1-2|73-92

Inderscience Publishers‎(2010)‎

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