By Poon Tina   Grohmann Bianca   in American Journal of Business

ISSN:1935-5181|29|1|76-94

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 16.017588

By Guèvremont Amélie   Grohmann Bianca   in Journal of Marketing Communications

ISSN:1466-4445|20|5|352-365

Routledge Ltd‎(2014)‎

Access to resources Favorite 14.010611

By Guèvremont Amélie   Grohmann Bianca   in The Journal of Brand Management

ISSN:1479-1803|20|6|518-530

Palgrave Macmillan Ltd‎(2013)‎

Access to resources Favorite 14.010611

By Grohmann Bianca   Giese Joan L   Parkman Ian D   in The Journal of Brand Management

ISSN:1479-1803|20|5|389-403

Palgrave Macmillan Ltd‎(2013)‎

Access to resources Favorite 10.010992

By GuevremontAmelieJohn Molson School of Business   Concordia University   Montreal   Canada   GrohmannBiancaJohn Molson School of Business   Concordia University   Montreal   Canada   in European Journal of Marketing

ISSN:0309-0566|49|1-2|101-122

Emerald Group Publishing Ltd‎(2015)‎

Access to resources Favorite 1.7477428

By LievenTheoCenter for Customer Insight   University of St. Gallen   St. Gallen   Switzerland   GrohmannBiancaJohn Molson School of Business   Concordia University   Montreal   Canada   HerrmannAndreasCenter for Customer Insight   University of St. Gallen   St. Gallen   Switzerland   LandwehrJan R.Department of Product Management and Marketing Communications   Goethe University   Frankfurt   Germany   van TilburgMiriamCenter for Customer Insight   University of St. Gallen   St. Gallen   Switzerland   in European Journal of Marketing

ISSN:0309-0566|49|1-2|146-169

Emerald Group Publishing Ltd‎(2015)‎

Access to resources Favorite 0.99871016