By Saunders John   Guoqun Fu   in Journal of Product and Brand Management

ISSN:1061-0421|6|1|40-48

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 15.542946

By Saunders John   Guoqun Fu   in Marketing Intelligence & Planning

ISSN:0263-4503|14|7|29-34

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 15.542946