By Bandyopadhyay Subir   Gupta Kunal   in Journal of Product and Brand Management

ISSN:1061-0421|13|3|180-191

Emerald Group Publishing Ltd‎(2004)‎

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By Bandyopadhyay Subir   Gupta Kunal   Dube Laurette   in Journal of Product and Brand Management

ISSN:1061-0421|14|7|414-423

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 10.568123