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Routledge Ltd‎(2013)‎

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By Kaur Gurjeet   Gupta Mahesh C.   in The Marketing Review

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Westburn Publishers Ltd‎(2010)‎

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By Gupta Mahesh C   in International Journal of Operations & Production Management

ISSN:0144-3577|15|8|34-51

Emerald Group Publishing Ltd‎(1995)‎

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