By Hardy Kenneth G.   Magrath Allan J.   in European Journal of Marketing

ISSN:0309-0566|23|2|123-129

Emerald Group Publishing Ltd‎(1989)‎

Access to resources Favorite 10.697643

By Magrath Allan J.   Hardy Kenneth G.   in European Journal of Marketing

ISSN:0309-0566|23|2|94-108

Emerald Group Publishing Ltd‎(1989)‎

Access to resources Favorite 10.697643

By MacKenzie Herbert F   Hardy Kenneth G   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|11|6|20-37

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 2.8691344