By Roy Donald P.   Harmon Susan K.   Graeff Timothy R.   in Journal of Marketing for Higher Education

ISSN:0884-1241|13|1-2|179-197

Routledge Ltd‎(2004)‎

Access to resources Favorite 9.167608

By Harmon Susan K   Hill C Jeanne   in Journal of Product and Brand Management

ISSN:1061-0421|12|3|166-179

Emerald Group Publishing Ltd‎(2003)‎

Access to resources Favorite 3.0065718