By Hartmann Patrick   Ibáñez Vanessa Apaolaza   in Marketing Intelligence & Planning

ISSN:0263-4503|24|7|673-680

Emerald Group Publishing Ltd‎(2006)‎

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By Hartmann Patrick   Apaolaza-Ibáñez Vanessa   in European Journal of Marketing

ISSN:0309-0566|47|5-6|917-933

Emerald Group Publishing Ltd‎(2013)‎

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By Hartmann Patrick   Ibáñez Vanessa Apaolaza   Sainz F Javier Forcada   in Marketing Intelligence & Planning

ISSN:0263-4503|23|1|9-29

Emerald Group Publishing Ltd‎(2005)‎

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