By Hass Berthold H.   in The International Journal on Media Management

ISSN:1424-1277|5|3|211-212

Institute for Media and Communications Management, University of St Gallen, Switzerland‎(2003)‎

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By Walsh Gianfranco   Morschett Dirk   Hass Berthold H.   in Journal of Customer Behaviour

ISSN:1475-3928|9|2|93-96

Westburn Publishers Ltd‎(2010)‎

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