By Havila Virpi   Salmi Asta   in Journal of Strategic Marketing

ISSN:1466-4488|8|2|105-119

Routledge Ltd‎(2000)‎

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By Tähtinen Jaana   Havila Virpi   in Journal of Marketing Management

ISSN:0267-257X|20|9-10|919-926

Routledge Ltd‎(2004)‎

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By Havila Virpi   Johanson Jan   Thilenius Peter   in International Marketing Review

ISSN:0265-1335|21|2|172-186

Emerald Group Publishing Ltd‎(2004)‎

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