By Aung May   Heeler Roger   in Journal of Marketing Management

ISSN:0267-257X|17|7-8|619-643

Routledge Ltd‎(2001)‎

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By Nguyen Adam   Heeler Roger M.   Buff Cheryl   in Journal of Product and Brand Management

ISSN:1061-0421|18|3|218-225

Emerald Group Publishing Ltd‎(2009)‎

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By Heeler Roger M.   Nguyen Adam   Buff Cheryl   in Journal of Product and Brand Management

ISSN:1061-0421|16|7|492-500

Emerald Group Publishing Ltd‎(2007)‎

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