By Heiens Richard A   Kroll Mark   Wright Peter   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|16|4|246-257

Emerald Group Publishing Ltd‎(2001)‎

Access to resources Favorite 11.618205

By Pleshko Larry P.   Heiens Richard A.   Peev Plamen   in The International Journal of Bank Marketing

ISSN:0265-2323|32|3|176-193

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 9.681837

By Heiens Richard A.   Leach Robert T.   Mcgrath Leanne C.   in Journal of Strategic Marketing

ISSN:1466-4488|15|2-3|149-159

Routledge Ltd‎(2007)‎

Access to resources Favorite 8.7135725