By Stanton John L.   Herbst Kenneth C.   in Journal of Marketing Management

ISSN:0267-257X|21|1-2|7-18

Routledge Ltd‎(2005)‎

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By Herbst Kenneth C.   Stanton John L.   in British Food Journal

ISSN:0007-070X|109|8|648-655

Emerald Group Publishing Ltd‎(2007)‎

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By Stanton John L.   Herbst Kenneth C.   in Journal of Promotion Management

ISSN:1049-6491|12|2|119-135

Haworth Press‎(2006)‎

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