By Hoffmann Arvid O.I.   Birnbrich Cornelia   in The International Journal of Bank Marketing

ISSN:0265-2323|30|5|390-407

Emerald Group Publishing Ltd‎(2012)‎

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By Hoffmann Arvid O.I.   Tutic Aida   Wies Simone   in Corporate Communications: An International Journal

ISSN:1356-3289|16|4|311-327

Emerald Group Publishing Ltd‎(2011)‎

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By Hoffmann Arvid O.I.   Franken Heiner   Broekhuizen Thijs L.J.   in The International Journal of Bank Marketing

ISSN:0265-2323|30|2|102-127

Emerald Group Publishing Ltd‎(2012)‎

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By Aspara Jaakko   Chakravarti Amitav   Hoffmann Arvid O. I.   in European Journal of Marketing

ISSN:0309-0566|49|7-8|1114-1138

Emerald Group Publishing Ltd‎(2015)‎

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