By Allenby Greg   Fennell Geraldine   Huber Joel   Eagle Thomas   Gilbride Tim   Horsky Dan   Kim Jaehwan   Lenk Peter   Johnson Rich   Ofek Elie   Orme Bryan   Otter Thomas   Walker Joan   in Marketing Letters

ISSN:0923-0645|16|3-4|197-208

Springer Publishing Company ‎(2005)‎

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