By Huang Hsiu Ying   Hsieh Ming Huei   in Marketing Intelligence & Planning

ISSN:0263-4503|29|6|611-623

Emerald Group Publishing Ltd‎(2011)‎

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By Huang Hsiu Ying   Hsieh Ming Huei   in Journal of Asia Business Studies

ISSN:1558-7894|7|3|244-261

Emerald Group Publishing Ltd‎(2013)‎

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By Hsieh Ming-Huei   Lindridge Andrew   in Journal of Product and Brand Management

ISSN:1061-0421|14|1|14-28

Emerald Group Publishing Ltd‎(2005)‎

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