By Boya Unal O   Dotson Michael J   Hyatt Eva M   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|20|2|133-143

Palgrave Macmillan Ltd‎(2012)‎

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By Dotson Michael J.   Hyatt Eva M.   in Journal of Consumer Marketing

ISSN:0736-3761|22|1|35-42

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 3.198719

By Dotson Michael J.   Hyatt Eva M.   in Journal of Marketing Communications

ISSN:1466-4445|6|4|219-230

Routledge Ltd‎(2000)‎

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By Dotson Michael J.   Hyatt Eva M.   Thompson Lisa Petty   in Journal of Fashion Marketing and Management

ISSN:1361-2026|13|3|431-447

Emerald Group Publishing Ltd‎(2009)‎

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