By Iyer Gopalkrishnan R   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|14|2|102-121

Emerald Group Publishing Ltd‎(1999)‎

Access to resources Favorite 20.631758

By Iyer Gopalkrishnan R   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|11|3-4|80-93

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 20.631758

By Iyer Gopalkrishnan R   Miyazaki Anthony D   Grewal Dhruv   Giordano Maria   in Journal of Product and Brand Management

ISSN:1061-0421|11|5|288-302

Emerald Group Publishing Ltd‎(2002)‎

Access to resources Favorite 12.894849

By Vaccaro Valerie L.   Iyer Gopalkrishnan R.   in International Journal of Internet Marketing and Advertising

ISSN:1477-5212|2|3|168-183

Inderscience Publishers‎(2005)‎

Access to resources Favorite 3.8841555

By Lichtenthal J. David   Iyer Gopalkrishnan R.   Busch Paul S.   Tellefsen Thomas   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|21|7|414-421

Emerald Group Publishing Ltd‎(2006)‎

Access to resources Favorite 2.589437