By LaPlaca Peter J.   Johnston Wesley J.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|21|7|408-413

Emerald Group Publishing Ltd‎(2006)‎

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By Pels Jaqueline   Brodie Roderick J   Johnston Wesley J   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|19|6|386-396

Emerald Group Publishing Ltd‎(2004)‎

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By R. Zablah Alex   J. Johnston Wesley   N. Bellenger Danny   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|20|7|355-363

Emerald Group Publishing Ltd‎(2005)‎

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