By Choi S Chan   Jagpal Sharan   in Journal of Product and Brand Management

ISSN:1061-0421|13|5|359-368

Emerald Group Publishing Ltd‎(2004)‎

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By Kalita Jukti K   Jagpal Sharan   Lehmann Donald R   in Journal of Product and Brand Management

ISSN:1061-0421|13|4|279-288

Emerald Group Publishing Ltd‎(2004)‎

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