By Kim Yu Kyoum   Ko Yong Jae   James Jeffery   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|26|8|566-576

Emerald Group Publishing Ltd‎(2011)‎

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By Judson Kimberly M   James Jeffery D.   Aurand Timothy W.   in Journal of Marketing for Higher Education

ISSN:0884-1241|14|1|23-40

Routledge Ltd‎(2004)‎

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