By Sargeant Adrian   Jay Elaine   in Journal of Marketing Management

ISSN:0267-257X|18|9-10|953-970

Routledge Ltd‎(2002)‎

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By Sargeant Adrian   Jay Elaine   Lee Stephen   in Journal of Nonprofit & Public Sector Marketing

ISSN:1049-5142|16|1-2|77-94

Haworth Press‎(2006)‎

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