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ISSN:0265-1335|20|4|353-376

Emerald Group Publishing Ltd‎(2003)‎

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ISSN:0265-1335|17|1|19-33

Emerald Group Publishing Ltd‎(2000)‎

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By Yeoh Poh-Lin   Jeong Insik   in European Journal of Marketing

ISSN:0309-0566|29|8|95-115

Emerald Group Publishing Ltd‎(1995)‎

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