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Routledge Ltd‎(2008)‎

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By McNeal James U   Ji Mindy F   in Journal of Consumer Marketing

ISSN:0736-3761|20|5|400-427

Emerald Group Publishing Ltd‎(2003)‎

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By McNeal James U   Ji Mindy F   in Journal of Consumer Marketing

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Emerald Group Publishing Ltd‎(1999)‎

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