By Hamann Danilo   Jr Robert L. Williams   Omar Maktoba   in Journal of Product and Brand Management

ISSN:1061-0421|16|2|98-111

Emerald Group Publishing Ltd‎(2007)‎

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By Omar Maktoba   Jr Robert L. Williams   Lingelbach David   in Journal of Product and Brand Management

ISSN:1061-0421|18|3|177-187

Emerald Group Publishing Ltd‎(2009)‎

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By Jr Robert L. Williams   Omar Maktoba   Ensor John   in Marketing Intelligence & Planning

ISSN:0263-4503|29|3|233-246

Emerald Group Publishing Ltd‎(2011)‎

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