By Kurpis Lada Helen V.   Bozman Carl S.   Kahle Lynn R.   in International Journal of Sport Management and Marketing

ISSN:1475-8962|7|3-4|190-201

Inderscience Publishers‎(2010)‎

Access to resources Favorite 10.240259

By Kahle Lynn R   in Journal of Consumer Marketing

ISSN:0736-3761|14|3|234-248

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 4.486351