By Kates Steven M.   in European Journal of Marketing

ISSN:0309-0566|36|5-6|621-641

Emerald Group Publishing Ltd‎(2002)‎

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By Kates Steven M.   Robertson Judy   in European Journal of Marketing

ISSN:0309-0566|38|3-4|418-432

Emerald Group Publishing Ltd‎(2004)‎

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By Kates Steven M.   Goh Charlene   in Journal of Advertising

ISSN:0091-3367|32|1|59-68

M. E. Sharpe Inc‎(2003)‎

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