By Kaura Vinita   in The International Journal of Bank Marketing

ISSN:0265-2323|31|3|167-186

Emerald Group Publishing Ltd‎(2013)‎

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By Kaura Vinita   Durga Prasad Chalasani S.   Sharma Sourabh   in Journal of Strategic Marketing

ISSN:1466-4488|21|6|513-528

Routledge Ltd‎(2013)‎

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