By Keller Kevin Lane   in Journal of Marketing Communications

ISSN:1466-4445|15|2-3|139-155

Routledge Ltd‎(2009)‎

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By Na Woon Bong   Marshall Roger   Keller Kevin Lane   in Journal of Product and Brand Management

ISSN:1061-0421|8|3|170-184

Emerald Group Publishing Ltd‎(1999)‎

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By Heckler Susan E.   Keller Kevin Lane   Houston Michael J.   Avery Jill   in Journal of Marketing Communications

ISSN:1466-4445|20|3|176-196

Routledge Ltd‎(2014)‎

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