By Jalkala Anne Maarit   Keränen Joona   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|29|3|253-264

Emerald Group Publishing Ltd‎(2014)‎

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By Keränen Joona   Piirainen Kalle A.   Salminen Risto T.   in Journal of Product and Brand Management

ISSN:1061-0421|21|6|404-417

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 14.087896