By Howard Daniel   Kerin Roger   in Journal of Product and Brand Management

ISSN:1061-0421|22|5-6|362-370

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 14.720827

By Karakaya Fahri   Kerin Roger   in Journal of Strategic Marketing

ISSN:1466-4488|15|4|269-280

Routledge Ltd‎(2007)‎

Access to resources Favorite 14.720827

By Kish Paulette   Riskey Dwight R   Kerin Roger A   in International Marketing Review

ISSN:0265-1335|18|1|91-96

Emerald Group Publishing Ltd‎(2001)‎

Access to resources Favorite 11.040621