By Suri Rajneesh   Manchanda Rajesh V.   Kohli Chiranjeev S.   in Journal of Product and Brand Management

ISSN:1061-0421|11|3|160-173

Emerald Group Publishing Ltd‎(2002)‎

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By Suri Rajneesh   Manchanda Rajesh V   Kohli Chiranjeev S   in Journal of Product and Brand Management

ISSN:1061-0421|9|3|193-207

Emerald Group Publishing Ltd‎(2000)‎

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By Leuthesser Lance   Kohli Chiranjeev S   Harich Katrin R   in European Journal of Marketing

ISSN:0309-0566|29|4|57-66

Emerald Group Publishing Ltd‎(1995)‎

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