By Mann Bikram Jit Singh   Kohli Reena   in Journal of Product and Brand Management

ISSN:1061-0421|21|4|265-274

Emerald Group Publishing Ltd‎(2012)‎

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By Mann Bikram Jit Singh   Kohli Reena   in International Journal of Commerce and Management

ISSN:1056-9219|21|1|63-81

Emerald Group Publishing Ltd‎(2011)‎

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