By Kopalle P.K.   in Marketing Letters

ISSN:0923-0645|7|1|41-52

Springer Publishing Company ‎(1996)‎

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By Kopalle P.K.   Lindsey-Mullikin J.   in Journal of Retailing

ISSN:0022-4359|79|4|225-236

Elsevier‎(2003)‎

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By Kopalle P.K.   Lehmann D.R.   in Organizational Behavior and Human Decision Processes

ISSN:0749-5978|70|3|189-197

Academic Press‎(1997)‎

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