By Becerra Enrique P.   Korgaonkar Pradeep K.   in European Journal of Marketing

ISSN:0309-0566|45|6|936-962

Emerald Group Publishing Ltd‎(2011)‎

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By Korgaonkar Pradeep K   Karson Eric J   Lund Daulatram   in Journal of Consumer Marketing

ISSN:0736-3761|17|2|137-157

Emerald Group Publishing Ltd‎(2000)‎

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