By Kramer Hugh E   Herbig Paul A   in Marketing Intelligence & Planning

ISSN:0263-4503|12|11|36-40

Emerald Group Publishing Ltd‎(1994)‎

Access to resources Favorite 14.186779

By Kramer Hugh E.   Herbig Paul   in Journal of Marketing Communications

ISSN:1466-4445|3|3|187-195

Routledge Ltd‎(1997)‎

Access to resources Favorite 3.5364733