By Chryssochoidis George   Krystallis Athanassios   Perreas Panagiotis   in European Journal of Marketing

ISSN:0309-0566|41|11-12|1518-1544

Emerald Group Publishing Ltd‎(2007)‎

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By Krystallis Athanassios   Fotopoulos Christos   Zotos Yiorgos   in Journal of International Consumer Marketing

ISSN:0896-1530|19|1|81-106

Haworth Press‎(2006)‎

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