By Kulkarni Mukund S.   Vora Premal P.   Brown Terence A.   in Journal of Advertising

ISSN:0091-3367|32|3|77-86

M. E. Sharpe Inc‎(2003)‎

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By Kulkarni Mukund   Gaikwad Dnyaneshwar   Borhade Ajit   Shaikh Yunus   Ningdale Vijay   Chavhan Sanjay   Dhondge Attrimuni   Desai Mayur   Birhade Deekshaputra   in Synthetic Communications

ISSN:0039-7911|40|3|423-433

Taylor & Francis Ltd‎(2010)‎

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