By Siomkos George J   Kurzbard Gary   in European Journal of Marketing

ISSN:0309-0566|28|2|30-41

Emerald Group Publishing Ltd‎(1994)‎

Access to resources Favorite 14.599842

By Kurzbard Gary   Soldow Gary F.   in European Journal of Marketing

ISSN:0309-0566|21|1|37-47

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 13.55676