By Laczniak Russell N.   in Journal of Advertising

ISSN:0091-3367|32|2|5-5

M. E. Sharpe Inc‎(2003)‎

Access to resources Favorite 15.904905

By DeCarlo Thomas   Laczniak Russell   Leigh Thomas   in Journal of the Academy of Marketing Science

ISSN:0092-0703|41|4|418-435

Springer Publishing Company ‎(2013)‎

Access to resources Favorite 11.9286785

By Kempf DeAnna   Laczniak Russell   Smith Robert   in Marketing Letters

ISSN:0923-0645|17|1|5-16

Springer Publishing Company ‎(2006)‎

Access to resources Favorite 11.9286785

By Laczniak Russell N.   Teas R. Kenneth   in Journal of Marketing Communications

ISSN:1466-4445|7|2|65-87

Routledge Ltd‎(2001)‎

Access to resources Favorite 10.934536

By Muehling Darrel D.   Laczniak Russell N.   in Journal of Marketing Communications

ISSN:1466-4445|2|2|67-82

Routledge Ltd‎(1996)‎

Access to resources Favorite 10.934536