By Laczniak Russell N.   in Journal of Advertising

ISSN:0091-3367|32|2|5-5

M. E. Sharpe Inc‎(2003)‎

Access to resources Favorite 19.633396

By Laczniak Russell N.   Teas R. Kenneth   in Journal of Marketing Communications

ISSN:1466-4445|7|2|65-87

Routledge Ltd‎(2001)‎

Access to resources Favorite 13.482859

By Muehling Darrel D.   Laczniak Russell N.   in Journal of Marketing Communications

ISSN:1466-4445|2|2|67-82

Routledge Ltd‎(1996)‎

Access to resources Favorite 13.482859