By Punniyamoorty Murugesan   Mathiyalagan Ponnusamy   Lakshmi Ganesan   in Benchmarking: An International Journal

ISSN:1463-5771|19|1|70-92

Emerald Group Publishing Ltd‎(2012)‎

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By Punniyamoorthy Murugesan   Mahadevan Balasubramanian   Shetty Nanda Kishore   Lakshmi Ganesan   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|19|3-4|243-260

Palgrave Macmillan Ltd‎(2011)‎

Access to resources Favorite 9.670361