By Lantos Geoffrey P.   in Journal of Consumer Marketing

ISSN:0736-3761|19|3|205-232

Emerald Group Publishing Ltd‎(2002)‎

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By Lantos Geoffrey P.   Craton Lincoln G.   in Journal of Consumer Marketing

ISSN:0736-3761|29|1|22-42

Emerald Group Publishing Ltd‎(2012)‎

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By Lantos Geoffrey P   in Journal of Product and Brand Management

ISSN:1061-0421|3|4|15-30

Emerald Group Publishing Ltd‎(1994)‎

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By Lantos Geoffrey P   in Journal of Consumer Marketing

ISSN:0736-3761|18|7|595-630

Emerald Group Publishing Ltd‎(2001)‎

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By Lantos Geoffrey P   in Journal of Consumer Marketing

ISSN:0736-3761|16|3|222-233

Emerald Group Publishing Ltd‎(1999)‎

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By Lantos Geoffrey P   in Journal of Product and Brand Management

ISSN:1061-0421|6|5|336-365

Emerald Group Publishing Ltd‎(1997)‎

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