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ISSN:0736-3761|21|7|451-464

Emerald Group Publishing Ltd‎(2004)‎

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By Laric Michael V.   in European Journal of Marketing

ISSN:0309-0566|14|5-6|303-321

Emerald Group Publishing Ltd‎(1993)‎

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By Laric Michael V.   Pitta Dennis A.   in Journal of Consumer Marketing

ISSN:0736-3761|26|7|477-486

Emerald Group Publishing Ltd‎(2009)‎

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By Kaltcheva Velitchka D.   Patino Anthony   Laric Michael V.   Pitta Dennis A.   Imparato Nicholas   in Journal of Product and Brand Management

ISSN:1061-0421|23|1|55-61

Emerald Group Publishing Ltd‎(2014)‎

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