By Tan Soo J   Lee Khai S   Lim Guan H   Tan Soo J   Lee Khai S   Lim Guan H   in European Journal of Marketing

ISSN:0309-0566|35|1-2|110-132

Emerald Group Publishing Ltd‎(2001)‎

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By Lee Khai S.   Lim Guan H.   Tan Soo J.   in Journal of Strategic Marketing

ISSN:1466-4488|8|1|67-88

Routledge Ltd‎(2000)‎

Access to resources Favorite 2.609703