By Lee Yih Hwai   in Marketing Letters

ISSN:0923-0645|14|4|273-288

Springer Publishing Company ‎(2003)‎

Access to resources Favorite 21.004251

By Kum Doreen   Bergkvist Lars   Lee Yih Hwai   Leong Siew Meng   in Journal of Marketing Management

ISSN:0267-257X|28|11-12|1291-1304

Routledge Ltd‎(2012)‎

Access to resources Favorite 13.127657

By Ang Swee Hoon   Leong Siew Meng   Lee Yih Hwai   Lou Seng Lee   in Journal of Marketing Communications

ISSN:1466-4445|20|3|214-230

Routledge Ltd‎(2014)‎

Access to resources Favorite 10.502126