By Leong Elaine K.F.   Ewing Michael T   Pitt Leyland F   in European Journal of Marketing

ISSN:0309-0566|37|3-4|554-571

Emerald Group Publishing Ltd‎(2003)‎

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By Leong Elaine K.F.   Ewing Michael T   Pitt Leyland F   in Marketing Intelligence & Planning

ISSN:0263-4503|22|2|187-200

Emerald Group Publishing Ltd‎(2004)‎

Access to resources Favorite 14.405851